"Direct speech reports the exact words spoken in Assertive statements, while indirect speech conveys the full sense of what was said without using the exact words."

The rules for changing direct assertive sentences to indirect include replacing demonstratives like 'this' and 'here' with 'that' and 'there' as well as changing temporal references like 'now' to 'then'.
Here we assert (tell clearly and boldly but not aggressively).